Frequently Asked Questions

 

THE NET UNLEASHED

 

GOOGLE™ PROFESSIONAL STATUS

 

ABOUT GOOGLE™

 

 

 

GOOGLE™ TERMINOLOGY

 

 

Do you have any other questions that are not listed here? Please contact us for more information

 

 

WHAT CAN YOU DO FOR MY BUSINESS?

 

The Net Unleashed can provide all you will need to attract more customers to your business - we can achieve this by offering the following services:

 

1. Website Design and Development - whether it's a single capture page right up to a search engine optimised multiple page website.
2. Lead Generation including Social Media Marketing (Facebook), Pay-Per-Lead Marketing and Targeted Email Marketing
3. Google Pay-Per-Click Marketing including Search, Content and Placement Campaigns

 

 

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HOW CAN I PAY?

 

Credit Card - The Net Unleashed currently accepts the following major credit cards:
 

                        VISA
                        MASTERCARD

 

           NOTE: We do not keep your Credit Card information in our system after we have processed the
                        sale. All information is automatically destroyed.

 

PayPal - We are also able to accept PayPal Payments

 

Direct Deposit – Bank details will be provided

 

Cheques & Money Orders - Please request details…

 

                        Cheques are subject to clearance and may delay completion date. You must enter your
                        name with any cheques or money orders to enable us to track where the funds are coming
                        from.

 

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Can my contact management system be linked to my website?

 

Absolutely.  We will need access to your account in order to generate the appropriate code to be inserted into your website, linking them both together.

 

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Will my website be unique?

 

We have a wide range of website designs to choose from.  When purchasing our 'Professional' or 'Executive' package, we can guarantee that your design will no longer be available to any of our future clients.

 

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Can my website be upgraded?

 

Our websites are designed so that any changes or 'add-ons' (including Search Engine Optimisation) that you need can be accommodated cheaply and effectively - no having to start all over again.

 

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Can I host my website with you?

 

Absolutely.  We strongly recommend you have your site hosted with us, in order for us to manage your files.  If you decide to host your site elsewhere, we will not have access to make any changes for you.

 

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HOW CAN I TELL IF A PROFESSIONAL IS REALLY QUALIFIED & NOT JUST YANKING MY CHAIN?

 

Google takes many measures to protect its users from conducting business with unethical individuals. The best way to verify their qualification is by looking for the AdWords Qualified Individual logo on their Professional Status page. This page includes Google's validation that the individual has received Qualified status within the Google Advertising Professionals program.

 

You can find the Professional Status page by clicking on the AdWords Qualified Individual logo that is visible from the individual's website. If you don't find it there, simply ask your professional for the link to the page.

 

Once you find the page, it's important to check for the following things so you can ensure that the page and professional are authentic:

 

  •         (A)    The professional's business name.

  •         (B)    Professional Status page hosting by Google. The prefix of the URL string should
                    be...   'http://adwords.google.com/select/ProfessionalStatus.'

  •         (C)    Google's validation of the individual's Qualified status.


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WHO ARE GOOGLE ADVERTISING PROFESSIONALS?

 

Google Advertising Professionals are online marketing professionals, agencies, and other individuals - such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants - who currently manage or want to manage AdWords accounts. They must sign up for the program successfully and have an active AdWords account. Qualified Individuals and Qualified Companies go to extra lengths to attain this status, including passing our exam which demonstrates their in-depth knowledge of AdWords

 

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WHAT DOES QUALIFIED STATUS MEAN?

 

Qualified Individuals and Qualified Companies within the Google Advertising Professionals program have met Google's requirements to attain this level of recognition. They've managed client AdWords accounts for at least three months with a minimum spending level; in addition, Qualified Individuals have passed the official exam to demonstrate their in-depth knowledge, and Qualified Companies have several Qualified Individuals on staff. Because achieving Qualified Individual or Qualified Company status is no easy feat, we reward these professionals with an official program logo and Professional Status page which tout the title.

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WHY SHOULD I HIRE A GOOGLE ADVERTISING PROFESSIONAL?

 

Like many advertisers, you may not have a significant amount of time to invest in learning AdWords and managing your own advertising account. Hiring a professional can help save you time while maximizing the return on your investment. In choosing a Google Advertising Professional, you should consider your core advertising needs and try to match them with a professional's services.

 

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WHAT IS GOOGLE™ ADWORDS?

 

AdWords is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines.

 

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WHAT ARE PAY-PER-CLICK ADS (PPC)?

 

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.fr for France), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

 

The ordering of the paid listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

 

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WHERE WILL MY ADS BE SHOWN?

 

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

 

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

 

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

 

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

 

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WHAT ARE THE BENEFITS OF ADWORDS?

 

The keyword advertising that AdWords offers lets you:

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Target your ads specifically to people who are looking for your products or services.

Avoid showing your ads to untargeted users who aren't likely to purchase from you.

Obtain the maximum return on your advertising investment.

 

Reach: Each month, approximately 80% of internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers.

 

Cost: AdWords is cost-effective for businesses of all sizes.

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You can choose to pay for ad clicks or for impressions.

Because you can choose your own CPC or CPM amounts, you decide how much you'll pay each time someone clicks or views your ad.

There's no minimum spending limit. In addition, you can set a daily spending limit (daily budget) that the AdWords system will never exceed.

You can edit your budget settings at any time.

 

Timing: Google AdWords™ ads engage potential customers at precisely the right moment - when they're actively searching for information (keywords) related to your business. And your AdWords ads ensure your website is only a single click away. Flexibility and Control: You can edit an existing ad, then see your updates within 15 minutes. You can edit your account at any time, and as often as you'd like. And AdWords is available 24 hours a day, 7 days a week. Ads start running for the first time almost immediately after you activate your account with your credit card or direct debit information. (Advertisers in certain countries can pay by bank transfer. In which case, ads run when we receive the first payment).

 

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HOW MUCH DOES ADWORDS COST?

 

In the Google AdWords™ program, the cost of your campaigns really depends on you - how much you're willing to pay and how well you know your audience.  It all boils down to knowing your own goals and applying them to your account.  There is a nominal one time activation fee for Google AdWords™.  After that you pay only for clicks on you keyword targeted Adwords™ ads.  You can control your costs by selecting how you're willing to pay per click or per impression and by setting a daily budget for spending in your account.  For example, a new advertiser paying in USD can activate their AdWords™ account with just $5.00, and can then choose a maximum cost per click from $0.01 - $100.00.  Daily budgets start as low as 1 cent up to whatever limit the advertiser is comfortable spending.

 

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WHAT IS AN AD?

 

A typical AdWords text ad looks like this: Try AdWords Maximize Your ROI. Attract New Customers and More. Sign up today! adwords.google.com Ads generally contain the following four lines:

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Ad title (25 characters, including spaces): The title attracts users who might be interested in your products or services.

Two description lines (35 characters each, including spaces): These two lines contain your product, service, and/or promotion details. The content in these lines should be clear enough to communicate your intent and compelling enough to convince the user to click your ad and visit your site.

  • Display URL (35 characters, including spaces): This line indicates which website the user will visit if he or she clicks your ad.

 

Capital letters and double-byte characters will reduce the number of characters permitted per line.

 

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WHEN DO MY ADS START ACCRUING COSTS?

 

This depends on the payment options you choose. If you choose the post-pay payment option (such as by credit card or debit card), your ads start running on Google™ and accruing costs almost immediately after you submit your billing information. If you elect to prepay for your AdWords account, your ads start running after you submit your payment information and they receive your first payment. Please note that the cost incurred by Google™ is separate and in no way connected to the GOOGLE UNLEASHED Fees.

 

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ARE THERE SPENDING REQUIREMENTS, A MINIMUM CONTRACT LENGTH, OR OTHER QUALIFYING TERMS?

 

There is never a minimum spending commitment when you sign up for AdWords. No minimum contract requirements or other 'lock-in' rules apply. There is an activation fee for all AdWords accounts, and prepay has a minimum payment limit. Beyond that, you have complete control over how long you participate in AdWords, and you control the maximum you want to spend per click, impression, or day. This is the same no matter how you choose to pay for your advertising.

 

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HOW DOES GOOGLE™ BILL ME?

 

Once your account has been set up, you will receive an e-mail from us notifying you of how to set up your billing system with Google™. The expense you incur through your Google™ adwords account is not connected to GOOGLE UNLEASHED in any way.

 

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WHAT IS THE GOOGLE™ ACTIVATION FEE?

 

Google charges a nominal, one-time activation fee for Google AdWords campaigns. Account activation fees vary according to the currency you use and the location of your billing: $5.00 USD (US Customers), €5.00 Euros (EU Customers), AUD $10.00 Australian Dollars (Australian Customers)

 

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WHAT IS A CLICK?

 

A click occurs when a user sees your ad and clicks on the title of your ad, leading them to your website.

 

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WHAT IS AN IMPRESSION?

 

The number of impressions is the number of times an ad is displayed on Google™ or on sites or products in the Google™ Network. If 500 people type in the word red shoes and your bidding on the word red shoes, your add will get 500 impressions.

 

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WHAT IS A KEYWORD?

 

The keywords you choose for a given Ad Group are used to target your ads to potential customers.

 

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WHAT IS A COST PER CLICK (CPC)?

 

The cost-per-click (CPC) is the amount you pay each time a user clicks on your ad. Google™ AdWords has a CPC pricing system.

 

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WHAT DOES PAY PER CLICK MEAN?

 

The pricing structure used by some online channels to charge an advertiser each time a user clicks on the advertiser's ad. The amount is usually set by the advertiser, not by the channel. Also called cost-per-click (CPC).

 

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    • qualified Status


                    Google Qualified Individual


      Person in this organisation that has
      Adwords Qualified Individual Status...
                     George Kizana
    • Testimonials

      George has a dedication to his work that is rarely found these days. He strives to stay ahead of the ever changing world of Google marketing and as a result he provides that expertise to his clients.

      The work that George has put together for our team is first class and his personal follow up and ongoing support is rarely seen in this industry today.

       Thank you George for your ongoing efforts to assist myself and many others to grow their businesses.

      Gordon T 

  • Having started an online business and being very new to network marketing, I found I was having little success with my online search marketing. After investing a lot of time, money and energy, I understood this was because I really didn't have a grasp on how to advertise online using Google Adwords.

    This is when I came across The Net Unleashed. I spoke with George who was very approachable and up front regarding his knowledge, expertise, services and costs. I was actually relieved to find this kind of honesty and surprised when he advised me to take some time to do my research and then get back to him.

    I contacted George a second time and asked him to take over my Google Adwords. At this time he inquired as to what other steps I had taken to become more compatible with Google and advised me on certain procedures to increase my exposure on the web – search engine optimisation, social bookmarking etc etc.

    I have found my entire experience with George to be seamless and extraordinary. I had paid for assistance with my adwords pay per click marketing which is what I expected to happen – I got what I paid for and so much more. I found that George is someone who really goes above and beyond – he went outside of his job description to assist me in achieving success and really has a genuine desire to see others succeed. His honesty and integrity are truly rare, the wealth of information he has on tap and is willing to share (at no financial gain himself) is outstanding.

    I have moved from being disheartened and confused to confidence and clarity. I highly recommend George and his company to anyone who needs assistance with their network marketing or advertising as his expertise facilitates much sort after success.

    Kelly W

  • Within hours of my first ad been posted I had an inbox full of leads to call! To say I am excited would be an understatement!

    George does all the work for you and I am truly grateful to him for his endless help, patience and kindness. If you would rather have a pro look after your account rather than wading through the minefield of google advertising alone, then you could not hope to find better than George.

    I will be recommending him highly to all the people on my team who want to get moving in business quickly…

    I am so happy I found George and his fabulous service.

    Nikki C

  • I just wanted to say thank you for setting up my google campaign.

    I have had google campaigns running for a few months with very little success and high costs.  What you have done has been phenomenal.   Before you even finished inputting my campaign I was getting a high level of clicks and excellent positioning (I even received a big order while you were still setting up). It has just finished setting up and I am getting front page exposure nearly every time one of my keywords is being used.

    I actually feel like I have snuck in the backdoor of google...  I cannot believe my exposure and I am averaging 8 cents a click... UNBELEIVABLE!!!!!!!!!!! 

    Thank you - much appreciated

    David K 

  • How can I thank you – the work that you have done has completely shocked me. I would never have thought that it was possible. I am more than happy to recommend you to anyone who is looking to get onto Google. I would also be more than happy to talk to anyone personally that needs proof thatyour ideas work. It’s the least I can do.

    Thanks Again

    Karina T

  • Thanks a million - Always knew I had to use Google, just didn't know how and where to start.

    Your simple method and approach has meant that I haven't wasted any time. My business is on overdrive thanks to you. Will be recommending you to all I come into contact with.

    Zee A

  • I can’t believe the difference you have made to my google advertising. You have saved me a huge amount of time & money. You have increased the amount of leads I receive for lessthan it used to cost me. Your knowledge and skills have accelerated my business activity and profit.

    Thank you so much.

    Lillian A

  • Just a few words of thanks to The Net Unleashed team.  I have had five times the response as compared with news-paper ads and the best thing about The Net Unleashed results is that it has already filtered out the tire kickers, and time wasters, leaving only the genuine prospects. Having also visited my web site through The Net Unleashed campaigns, the prospects that I get are truly interested in starting a home based business and wanting more information about it.

    So George, many thanks for helping me with Google and the fabulous world it has opened up for me.  

    Mario Z

  • By George He Has It

    George I can not thank you enough. In the short space of 48 hours my google campaign has exploded.

    New Leads coming from everywhere. Going from struggling to find a lead to abundance of leads.

    You are amazing George. One in a million.

    Dave M

  • Just a quick note to thank you for your guidance in our marketing campaign - you promised us a much greater flow of leads for less money than we were previously spending and you have certainly delivered.

    Also, your help in other areas not totally related to your brief has been invaluable to us as we had
    no real idea as to how to go about finding the free ad sites and gaining an optimum performance for our internet advertising.

    Your web guy you introduced us to has impressed us with his knowledge and help as well - you
    certainly keep good company.

    Thank you once again and we look forward to a long working relationship, with you at our side we will win through.

    Best regards

    Dave and Suzie C

  • I had been operating our Network Marketing business for four months without success being generated from my website presence.  A month ago, I stumbled upon The Net Unleashed and met George! Wow, what a charming, intelligent and “switched on” guy is he – George certainly knows his business, has a simplistic “down to earth” approach and is happy to explain all about

    Google Adwords.  Together, and with infinite patience on his part, we set up a program. There were certainly costs involved, but the results are incredible! Since going “live” last week, we have had good strong leads in our inbox every day!

    George, you are brilliant – thank you!

    Toni W

  • Before I found George Kizana and The Net Unleashed I was really struggling to find enough genuine qualified leads for my business. I was on the internet and using Google ad words but I was just not getting the results that I thought that a medium like Google and the power of the internet should be providing. So I switched my advertising into newspapers (wrong) that didn’t work either.

    Then a friend suggested The Net Unleashed - To be honest I had never heard of it but I needed to try something to generate some quality leads for my business. I had a chat to George who I found to be very helpful to me (the computer illiterate) George gave me some ideas so that I had a starting point and suggested that this programme would definitely produce the results that I was looking for.

    After putting myself in George’s capable hands I have never had so many quality leads. I can thoroughly recommend this outstanding product and the service that George provides.I have seen my business double in the amount of leads that I now receive and the quality is outstanding.

    My advice! Don’t wait! Do it today

    Trevor K

  • I would like to say how thankful and grateful I am to you for sharing your expertise, time and advice not only with me but with our whole team. Whilst I always knew that internet marketing on google was a powerful tool, I didn’t know how to do this without huge costs and to be honest didn’t even know where to start. Then George, along you came and bought back the excitement
    and fun in doing this business. I love the fact that these leads are already qualified, this saves me so much time and leverages my time. Going International has changed my business for not only me but for my team, our future looks very promising.

    One of my team members did one of his training sales within one week of his google campaign up and running - this absolutely gave him so much confidence and me so much joy.

    You have bought back my faith in not only believing I am in the right place but knowing I am in the right place. I can’t describe how I feel being able to pass leads down to my team and helping them get qualified as quickly as possible.

    I would recommend all my new associates to you, George you genuinely want to share your knowledge to take our businesses to new heights and wish success for all of us.

    I am so thankful.

    Kim L